The Application & Selection Process

Important dates per track

Digital Track

Currently ongoing selection for next cohort (Digital Track) which is intended to start early 2021.

Scale Track

Currently accepting applications for next cohort (Scale Track) with selection to take place early-2021.

International Track

Rolling admission applications will be reviewed on monthly basis, if selected start date will be agreed between startup and E4 program.

Growth Track

Currently accepting applications for next cohort (Growth Track) with selection to take place mid-2021.

The Shell E4 (Energizing and Enabling Energy Entrepreneurs) programme is open for entrepreneurs, start-ups with innovative business models, technology ideas and products. The E4 Startup Programme offers tracks for startups at various maturity levels however the start-up should be in post lab PoC (typically TRL level 4-7) with a potential to impact the future of energy. We will work with the selected cohort for a period of 3-8 months, depending on the program with extension available for up to 2 years, providing them with access to Shell’s capability in technology development and product commercialization, along with mentorship.

Companies can participate in the Shell E4 programme by completing application at the apply now link provided on Shell India website. The link will direct the applicant to an online application form that will ask for specific details with respect to their business idea, model/solution, contribution to India’s energy scenario, feasibility in the Indian market and personal information.

https://e4.shell.in/how-to-apply.html

The evaluation process entails the following stages:

Initial screening of the applications: There is a multi-level screening process involved. Applications will be screened over multiple rounds for eligibility against the assessment criteria and scored based on screening guidelines. All the shortlisted start-ups shall be notified at the end of this screening round. Those who do not meet the criteria will not proceed to the next round.

Due diligence: The selected start-ups will go through an audit to confirm all facts, financial records, any other deemed material

Selection is based on the 4 high level criteria: 

1. Potential for Significant Value Generation
2. Fit with India energy transition and Shell E4 themes.  Shell and program partners can make an impact for the startup by providing tangible value in addition to funding.
3. Unique business model and/or technology
4. Strong team that understands their market, product, strengths and weaknesses.  Open to coaching and mentoring.