Who is it for? 

The international track at the Shell E4 Start-up Hub is for foreign energy related startups looking to enter the Indian market. The program aims to support these start-ups in establishing a presence in-country and scaling their business here. We prefer start-ups that have a finished product (or service) and have raised a round of investments other than family and friends. This is a comprehensive and tailor-made program to support new-market (geography – India) entry and scaling the business. The duration of the programme is 6 to 8 months with the option to extend up to 2 years, depending on the needs of the start-up.

The Track Offers: 

  • Virtual support before arrival in India. Access to India entry playbook. 
  • Access to pilot opportunities and proof of concept 
  • Access to partners for India market assessment 
  • Industry knowledge opportunity identification 
  • Help to establish Product – market fit 
  • Access to lab and testing facilities 
  • Supply chain and logistics support
  • Regular interactions with the investor community & external mentors leading to funding and business development opportunities
  • Identifying and assigning support networks including lead mentors and buddies per start-up
  • Visibility and media coverage across India
  • Access to alumni network for continuing association beyond end of program
  • Opportunity to pitch at Demo Day to the who’s who of the energy ecosystem
  • Program and timing flexibility
  • 20 K USD funding

Our experience has shown that start-ups looking to enter the Indian market will need solutions as per the following timelines. These are flexible and can be modified based on need.

Phase 1 – Pre-landing : We will work virtually with the start-up in phase 1 to focus on the following areas: initial market assessments, defining an on-ground plan and strategy, enabling a support network for entry & incorporation related documentation and logistics, providing access to Shell subject matter experts and helping familiarize the start-up with the Indian market & ecosystem. We expect this phase to extend from 1 to 3 months. 

Phase 2 – On ground: This phase starts when the start-up is physically present in India and is co-located at the E4 Hub. In this phase we focus on: Incorporating local legal entity, Industry Connects, Resources & Hiring, Identify PoC and Pilot Opportunities Segmentation & Positioning and planning & formulation of local business strategy (continued from the initial planning in Phase 1). We expect this phase to extend from 1 to 2 months. 

Phase 3 – Local launch and scale: This phase commences when the start-up is ready to launch their business in India. Here we focus on: acquiring PoC and Pilot opportunities, establish product – market fit and getting ready to pitch on Demo Day. Basis the progress of the start-up we can identify other areas which might need further focus in this phase. We expect this phase to last from 2 to 4 months. 

In addition, the startups in the International Track will have access to the core offerings of the Hub which include a series of topical sessions and workshops (Focus Weeks), curated networking events (Founder’s Socials and other events) and the Executive series (which hosts successful entrepreneurs and industry leaders – all of who have been there, done that – for interactive sessions with the cohort on different aspects of the startup journey). 

Phase 4 – Established: This is the last phase in which the start-up should have launched and established a presence in country. Here we focus on attracting investments from external investor networks and internal Shell funding bodies like Shell Ventures. The start-up will also have continued access to the Shell E4 Alumni network and opportunity to pitch to investors, customers and other members of the ecosystem at the largest energy entrepreneur event in India - Shell E4 Demo Day. 

To read about the applications and selection process please go to the 'How to Apply' Section

To get in touch please write to: SIMPL-Shell-E4-Hub@shell.com

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